Obama’s Tabloid Strategy
Posted in Main Blog (All Posts) on July 29th, 2008 4:41 am by HL
Obama’s Tabloid Strategy
Bonnie Fuller — the creator of today’s celebrity journalism — comments on the Obama family being photographed for the cover this week’s People magazine and notes “it’s apparent that Team Obama has a clear and clever presidential marketing strategy: present Michelle and Barack as the beloved Brangelina of the political world.”
“Like every in-demand A-list couple who concedes to allowing a peek behind the curtain, the Obamas insist this will be the ‘first and last’ up-close and personal look at them as a family. What they don’t admit to is that this was a carefully orchestrated, well-thought out brand presentation. And it isn’t actually the first highly personal look at the photogenic family. No, it’s the culmination of a publicity campaign designed to take advantage of the couple’s charisma and Hollywood-worthy good looks. Team Obama is using popular mass-media vehicles such as People, Us Weekly, The View, Access Hollywood and The Colbert Report to familiarize the American public with the candidate and his wife, and to dispel myths about the couple, in a far more aggressive way than has ever been done before in a presidential election.”
Obama to Meet With Economic Advisers
From the Obama campaign: “Today, Barack Obama will travel to Washington DC to hold a meeting with his top economic advisors on America’s pressing economic challenges. Senator Obama will be joined by leading figures from business and labor, Democrats and Republicans to talk about the recent developments in the economy: job loss, financial markets, and the rising costs of oil, food and other commodities. Senator Barack Obama’s opening remarks will be open to the press pool. Participants of the early afternoon meeting include: Warren Buffett, Former Chairman of the Federal Reserve Paul Volcker, Former Treasury Secretary Robert Rubin, AFL-CIO President John Sweeney, SEIU Secretary-Treasurer Anna Burger, Google Chairman and CEO Eric Schmidt and other economic leaders.”
Update: ABC News has learned that two former Bush administration officials will appear with Obama: Former Treasury Secretary Paul O’Neill and former Securities and Exchange Commissioner William Donaldson.