NRA “Lifestyle Magazine” Is Using Apple And Nike To Sell Its Corporate Sponsors’ Guns
Posted in Main Blog (All Posts) on August 5th, 2014 11:08 pm by HL
NRA “Lifestyle Magazine” Is Using Apple And Nike To Sell Its Corporate Sponsors’ Guns
The National Rifle Association’s lifestyle magazine, NRA Sharp, is using Apple and other popular brands to promote firearms that are manufactured by NRA corporate donors.
NRA Sharp showcases high-end products (guns and otherwise), opulent lifestyles, and pop culture musings, all with a pro-gun bent. As Daily Beast columnist Cliff Schecter noted, “It’s the lifestyle of the armed and delusional. At NRASharp.com, there’s $250 Gucci suspenders, dandelion recipes, and readers’ fantasies of shooting with E.T. ‘and his badass guns.'”
An August 4 post on NRA Sharp matches firearms, including an assault weapon, to their “‘mainstream’ cultural equals,” namely BMW, Nike, luxury watchmaker Patek Philippe, and Apple. As the post explains, “We believe these pairings boost both brands to their full potential.”
NRA Sharp matches Blaser, a manufacturer of high-end hunting rifles, with German car company BMW, describing both products as “German-made monsters of design” that can be used “to experience the elemental thrill of shooting/driving.” According to a report from gun violence prevention group Violence Policy Center, Blaser’s U.S. subsidiary has donated between $250,000 and $499,000 to the NRA.
