It’s Not Just Palin — Its the Message
Posted in Main Blog (All Posts) on September 16th, 2008 4:28 am by HL
It’s Not Just Palin — Its the Message
There is no question that John McCain’s pick of Alaska Governor Sarah Palin has changed the dynamic of the 2008 Presidential campaign, moved the current wave of polling to the GOP’s favor, and altered the terrain the rest of the election will likely be fought on. The Obama campaign’s ability to recognize the shifting ground, understand that it is real, and adjust accordingly will determine the outcome. And the outcome, for the first time, is in doubt. The Obama campaign went into the Democratic National Convention believing that the race would be fought out on Washington experience and “more of the same” vs change. This was essentially the same frame of the race the Obama camp had sustained for the first 16 months or so of the nominating fight with New York Senator Hillary Clinton. It worked in the primaries until the Clinton campaign shifted from “35 years of experience” to a much more “woman for change” oriented message in the later stages of the fight and nearly came back to win the nomination.